Autoresponder Series. Part 3
September 5, 2008 by admin
Filed under Email Marketing, Success With Marketing
Hello folks. This is our 3rd part on how to create an effective autoresponder
series. Whether you’re using a free autoresponder or a paid autoresponder, we
hope this series will help you understand the basics of creating an effective
email campaign. Hope you enjoy, comments are welcomed.
Thanks!
We’re about half way through our discussion of creating an auto responder
email series that will drive subscriber response through the roof. Previously
we’ve talked about the first four messages in our series; about the importance
of saying thank you and avoiding high pressure sales talk. Now we’ll start
talking about ways to capture the readers attention and get them to commit to
the sale. Previously the reader has been sent articles chock full of information
about the product in question. Perhaps they’ve even followed through and visited
the web page where we’ve offered them the opportunity to compare some different
options, and hopefully we’ve piqued the reader’s interest. Now it’s time to
sweeten the pot, and really let the subscribers know that their time, attention
and support can be rewarded.
The next email message that we send out in the ideal auto responder series
should provide the subscriber a link to some kind of premium, a gift, something
in exchange for their time. It should be a truly substantive gift of some kind,
not simply a one month free in exchange for X kind of thing. It can be something
not too costly, if you shop around and make sure to get top quality for your
investment. It could even be an item designed to further promote the item you’re
communicating with them about. It could be as simple as a desk clock with your
web site or the item name on it. If possible, it could be a coupon for an item
to be redeemed at a separate fulfillment location. It is important to both
reward the subscriber at this point, and thank them for their continued
attention. Make sure that the gift is truly free, no postage payment or any
other investment required, since you are sending them the item as a way of
saying thank you-not to get money out of them in return for the time they have
invested reading your messages.
When you get ready to compose and send out the sixth message in your
autoresponder series, it should start with a question-did you get the free gift that was
sent? Make sure to provide an area where problems receiving the gift can be
addressed, and then follow up on all issues that may arise from this promised
gift not being properly sent.
Following the inquiry as to the status of the free gift is where you truly begin
to lay the strongest foundation for the final sale. Give the subscriber a link
to the web site where your product or service can be purchased, and make sure
that your first pre-sales pitch is not to strong, and still more on the
informative side than the sales. Make sure that the article has all the
information your reader might need, as well as the web site where it can be
bought, in case the messages that led up to this one are all the subscriber
needed to make their final decision to buy.
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